We’re all part of the attention economy now.

Notifications At the Speed of Red

You don’t need me to tell you how red manipulates you.

  • blood
  • hunger (speeds up energy, blood flow, metabolism)
  • sex (clothes, lipstickā€¦)
  • common in animals because it’s vivid against blue sky and green plants; thus danger
  • traffic lights
  • road signs, exit signs, occupied signs

Red provokes a “now” response: fear, anticipation, STRONG EMOTIONS!

It can be used for good, like all technology. But in marketing, not so much.


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